Proof Lore is a brand and publication project dedicated to documenting, celebrating, and amplifying Black-owned distilled spirit enterprises in the United States. References to "Proof Lore," "we," "us," or "our" throughout this policy refer to the Proof Lore team and its authorized representatives.
For privacy-related inquiries, you may reach us through the contact form on our Media & Contact page or at prooflore.com.
We only collect information that is necessary to operate our website and serve our visitors. This falls into two categories:
We do not collect sensitive personal data such as financial information, government identification, or data about minors. We do not operate user accounts, require registration, or store passwords.
We do not use your information for automated decision-making, profiling, or targeted advertising. We do not sell, rent, or share your personal data with third parties for their marketing purposes.
We use cookies and similar technologies on this website. Essential cookies are required for the site to function. Optional analytics cookies are only placed with your consent. You may manage your cookie preferences at any time by visiting our Cookie Policy page.
Contact form submissions are retained only as long as necessary to address your inquiry, and no longer than 24 months. Anonymized analytics data may be retained for up to 26 months to allow for year-over-year trend analysis. You may request deletion of your personal data at any time.
Our website may use the following third-party services, each governed by their own privacy policies:
We do not embed social media tracking pixels, advertising networks, or third-party remarketing scripts on this site.
Depending on your location, you may have rights under applicable privacy laws including the right to access, correct, delete, or restrict processing of your personal data. U.S. residents in states with comprehensive privacy laws (California, Virginia, Colorado, Connecticut, and others) may have additional rights under those state statutes.
To exercise any privacy right, please contact us through our Contact page. We will respond within 30 days.
The Proof Lore website and publication contain content about distilled spirits intended for adults of legal drinking age. We do not knowingly collect personal information from individuals under the age of 21. If you believe we have inadvertently collected information from a minor, please contact us immediately so we can delete it.
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The "Last Updated" date at the top of this page will reflect the most recent revision. We encourage you to review this page periodically. Continued use of the site after any changes constitutes acceptance of the updated policy.
Proof Lore uses essential cookies to keep the site running and, with your consent, optional analytics cookies to understand how visitors engage with our content. We never sell your data. See our Cookie Policy and Privacy Policy for full details.